Colors of Movement

Web application & interactive installation for United Colors of Benetton shop windows.

Colors of Movement is an interactive experience that works like a magic mirror that reveals the full spectrum of your moves. It was commissioned by United Colors of Benetton to be the first interactive piece integrated to their new retail communication platform “Benetton Creative Windows”, and is currently active in Barcelona, Milan, Moscow, Munich and Shanghai.

For those who can’t visit the stores, there is also an online version of Colors of Movement at www.colorsofmovement.net that reproduces the same functionality of the installation and also allow users to create animated GIFs out of their experiences.

Developed in 2010 at Fabrica using the open-source c++ libraries OpenFrameworks and Cinder.

Visit Colors of Movement website

Colors of Movement GIFColors of Movement GIFColors of Movement GIF

@ colorsofmovement.net

Colors of Movement, Barcelona

@ Barcelona...

Colors of Movement, Barcelona

@ Barcelona...

Colors of Movement, Barcelona

@ Barcelona...

Colors of Movement, Barcelona

@ Barcelona...

Colors of Movement, Barcelona

@ Barcelona...

Colors of Movement, Barcelona

@ Barcelona...

Colors of Movement, Barcelona

@ Barcelona...

Colors of Movement, Barcelona

@ Barcelona...

Colors of Movement, Barcelona

@ Barcelona...

Colors of Movement, Barcelona

@ Barcelona...

Colors of Movement, Barcelona

@ Barcelona...

Colors of Movement @ Munich

@ Munich...

Colors of Movement @ Munich

@ Munich...

Colors of Movement at Munich

@ Munich...

Colors of Movement at Munich

@ Munich...

Colors of Movement @ Munich

@ Munich...

Test @ Fabrica

Testing @ Fabrica...

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